Project Name:
Xin: Brand Identity DesignProject Introduction:
Xin is a multi-format dining experience that goes beyond cuisine to create spaces of exploration, curiosity, and engagement. Encompassing Xin Go, a quick-service kiosk for Asian street food; Xin Den, a coworking café fostering creativity; and Xin Fine, a refined fine-dining format, the brand needed an identity as dynamic as its offerings. Through a bold logo system, vibrant color strategy, and an innovative mosaic grid, the brand identity embedded layers of hidden storytelling, transforming every interaction into an opportunity to discover more.
Client: XIN, Dipali Sikand
Designed by: Dreamjar Studios
