Tata Motors Design
In-House Design Studio
Tata Motors Design Studio positions design as a strategic driver of brand and product development. Bringing together Exterior, Interior, CMF, Digital UX and Visualisation teams, the studio influences engineering, technology and customer experience from the earliest stages. Its work has helped shape a consistent design language rooted in proportion, clarity and craftsmanship while creating vehicles for Indian conditions that meet global expectations. An integrated process spanning clay modelling, digital development and immersive evaluation helps carry ideas seamlessly from concept to production.
Projects Presented:
- Tata Sierra – Exterior ICE
- Tata Sierra – Interior ICE
- Tata Sierra – CMF
- Tata Sierra – HMI (UI/UX)
- Punch.ev – Exterior
- Tata Tiago – Exterior (ICE & EV)
- Tata Tiago – Interior (ICE & EV)
- Tata Tiago – CMF (ICE & EV)
