Project Name:
Mahakumbh 2025 Branding & MerchandiseProject Introduction:
Mahakumbh 2025, the world’s largest spiritual gathering returning after 144 years, was reimagined through thoughtful branding and exclusive merchandise that elevated visitor experiences. The project introduced a dedicated logo, cohesive visual language, and a diverse line of souvenirs available at Prayagraj and online, enabling devotees and tourists across demographics to engage with the event in a contemporary yet spiritual way. Beyond enhancing participation for over 45 crore attendees, the initiative created a scalable template for branding and merchandising future cultural and spiritual events, showcasing the power of design in preserving memories and redefining tradition for a modern audience.
Client: Āgāmi Stores
Designed by: Āgāmi Stores
