LP Mark

Project Introduction:
LP Mark is a campaign created to address duplication and container misuse in India’s fastener industry by introducing a permanent mark on every screw head. Inspired by India’s gold hallmarking system, the initiative transformed a simple product detail into a visible symbol of authenticity and quality. By giving customers a clear way to identify genuine LP products, the campaign helped restore trust, reduce ambiguity and establish a stronger benchmark for product-level authentication in the category.