Kala Ghoda Arts Festival 2026

Project Introduction:
For the Kala Ghoda Arts Festival 2026, the challenge was to extend a city-wide cultural celebration into an always-on digital experience. Without relying on paid media, the communication focused on building anticipation ahead of the festival, capturing moments in real time and sustaining engagement throughout. The digital strategy translated the energy and diversity of the on-ground experience online, ensuring the festival was seen, shared and experienced far beyond its physical venues.