Project Name:

Creating an Artful Imprint (Indian Institute of Management, Ahmedabad, India)

Project Introduction:

The most celebrated business school in the country – IIMA in Gujarat lacked an art and cultural imprint in their campus. They wished to create an environment at their new campus (IMDC), that could project the institute as thought leaders, impacting numerous industry and business segments today and tomorrow. Through interweaving cultural art forms and modern day art in their public spaces, the new environment would propel thinking, build curiosity and inspire students, visitors and faculty. A series of nine artworks was created in the form of mixed media paintings and sculptures around the theme ‘The Future is Here’. A speculative design approach was taken to visualise a plausible futurescape for 2050. Cultural artforms like Gond, Bengal Pattachittra, Warli, Kalamkari and Phad were explored in completely new ways. The contemporary art was infused with cultural motifs and handwork.

Client: Indian Institute of Design Ahmedabad

Designed by: Baaya Design