Project Name:
Chai Point Brand RevampProject Introduction:
India runs on chai, and Chai Point, the world’s largest chai-led beverage platform, has been at the heart of this journey. With retail stores, cloud kitchens, vending machines, and doorstep delivery, the brand brings the perfect cup of chai to every corner of the country. But the identity needed to go beyond the beverage, it had to reflect the dreams and energy chai fuels. For generations, chai has been India’s ritual of pausing, recharging, and moving forward. The refreshed identity channels this vibrant spirit, transforming a quiet voice into one that echoes the dynamism of a nation on the move.
Client: Chai Point
Designed by: Aagey Se Right Agency
