Bumpies – Brand & Packaging Development

Project Introduction:
Bumpies is a diaper brand created to stand apart in a category often dominated by predictable baby imagery. The identity introduces a distinctive panda mascot whose evolving poses correspond to different stages of a baby’s development, adding both personality and relevance to the packaging. A recognisable lavender colour palette further strengthens shelf presence, helping Bumpies build a playful, cohesive and differentiated brand system across its product range.