Bajaj Life Insurance Limited
In-House Design Studio
Bajaj Life Experience Design drives end-to-end customer and employee experience transformation across digital and enterprise ecosystems. Bringing together UX, research, service design and digital product strategy, the studio creates seamless and scalable insurance experiences across the organisation. By embedding design into transformation programmes, it supports platform modernisation, continuous improvement and faster delivery while ensuring consistency across touchpoints. Its work focuses on making complex insurance journeys more intuitive, connected and responsive to evolving user needs.
Projects Presented:
- Bajaj Life GPT – Secure, Enterprise-wide Access to AI
- Smart Pitch – Gen AI-powered Sales Enablement Platform
- Customer 360 – Mobile-first Unified Sales Platform
- Bajaj Life Insurance App – Mobile-first Digital Insurance Platform
- Hyper-Personalized Microsite – Personalized Digital Sales Enablement Platform
