Automatic air fresheners is a 26 cr category in India, with prominent presence in metros and Airwick being the biggest player and market leader at 90% market share. The category had been stagnant or declining for the
last 3 years with no “new news” from any player in the category. Godrej aer, being the market leader in home and car fresheners decided to invest in this category in line with its objective of providing superior fragrance and design solutions to consumers across every space. Godrej Aer Matic is a result of design led solution building
on the existing Aer language with superior consumer experience.

Client:
Godrej Consumer Products Ltd.

Designed by:
Godrej Consumer Products Ltd.