Project Name:
Nutricrate Brand Identity Refresh & Packaging RedesignProject Introduction:
Nutricrate, a Noida-based food and nutrition brand, partnered with Uriel to evolve from a boutique identity into a commercial brand without losing its authenticity. Rooted in the brand’s positioning as a friendly expert, the rebranding introduced a clean visual identity anchored by a distinctive leaf motif and a versatile design grammar. Packaging followed a simple 70:30 architecture, balancing product stories and benefits with vibrant AI-generated illustrations, creating a modern yet authentic narrative that elevated Nutricrate’s market presence.
Client: Rita Foodworks
Designed by: Uriel Design
