Project Name:
Synapse
Project Introduction:
The ask was layered. Synapse must reflect the space between art and science, a balanced approach between the known and unknown. The brand language was to be rooted in art styles and treatments of the greats, yet have a sense of futuristic imagery and elements to reflect the future forward nature of the conference. As part of its ambition to place science & tech centre stage in people’s lives, Synapse has three key intentions: to celebrate cutting edge inventions & examine the opportunities they present, to debate their ethics, impacts, implications, and to present a wide swathe of topics so we realise to what extent science & tech is the new “hand of god” in our lives, reshaping everything.
Client:
Lucid Lines
Designed by:
Lopez Design
