Digital Design Studio

Project Introduction:
Fractal Ink has now expanded its design service to 7 countries around the globe. South Africa, Egypt, Dubai, Mauritius, Kuwait and Saudi Arabia. Customer Experience or CX, is defined as the experience an organization provides its customer at every touchpoint of interaction, throughout the customer’s journey and the lifecycle of the business relationship. And this, is what we specialise in helping our clients do – from defining and planning their entire CX roadmap, to designing and executing each intervention as a best-in-class experience. Our area of specialisation covers, Banking and Finance, Commerce, Business and productivity, automobiles and entertainment.
At 120+ people strong our team has grown into design strategy and service design. Deep research, honed processes, a mind-set oriented towards innovation and very
hard work is combined with bursts of inspiration have enabled us to deliver compelling solutions consistently – some of which have become gold standards in industry.

Projects presented:
1. MILKAR for Mumbaikar COVID initiative by RPG foundation and BMC
2. Banque MISR – Egypt
3. Ecosystem Design for Birla Estate
4. ENSEMBLE – A high end fashion Online Commerce
5. Project AVO by NEDBank – South Africa
6. CLUB Mahindra – Premium Holiday Club
7. TATA MOTORS – Fleet Management System Design