Project Name:

Unifying Packaging Design System for Some More Foods

Project introduction:

Some More Foods is an organic food brand that helps creating and maintaining healthy lifestyle for people. Through its wide range of products, the brand aims to cater to all age groups – be it infants or adults. We reimagined the placement of the product in the POS to give it premium positioning and disrupt the idea of healthy being boring in addition to bringing consistency across brand visuals. With a vibrant colour palette and handwritten font, we chose an art direction that makes healthy, exciting. We wanted to move past that and capture the attention of the buyers with a ‘fun’ approach

Client: Some More Foods
Designed By: Frozen Iris
Renukha Padmanabhan, Harshini Raji,
Harish Venkatesh, and Shruti Tandon