Project Name:

Ujwal Bharat, Urjit Bharat

Project Introduction:

India Energy Week 2023, hosted at Bengaluru International Exhibition Centre in February, was a flagship event for the Ministry of Petroleum and Natural Gas. At the heart of the event was “Ujwal Bharat, Urjit Bharat” or the India Pavilion. The objective was to market brand India to the world, with a lens focused on energy.

Working closely with the oil & gas PSUs and the ministry, we internalised their messaging and content to craft the core message: India, together for an energised tomorrow. This message was reflected in the space design, experience design and every story. We had four zones at the pavilion and each focused on one aspect of India’s energy glory: growth story, energy for all, green energy, and vison for the future and business opportunities.

We had a mix of physical (3D-printed models, art, super graphics), digital (videos, holograms, Kinect-powered experiences), and phygital experiences (interactive table with 3D objects, cycles turning kinetic energy to electricity).

Client: Federation of Indian Petroleum Industry (FIPI)

Designed by: Magineu Experience Studio – Magineu Experience Studio