Project Name:

The Pahadi Story Masala Chai

Project introduction:

A growing D2C brand, The Pahadi Story chose to launch an authentic chai experience with its Masala Chai and mandated BigBrand Theory with the packaging design. The key anchor was to bring the emotion called ‘ek cup masala chai’ alive and also play an ode to their women farmers. This was achieved through unique illustrations, an indigenous font creation and an extremely nuanced and artistic packaging, where the tin becomes a piece of art and a keepsake.

Client: The Pahadi Story Pvt. Ltd.
Designed By: BigBrand Theory Consulting
Team BBT