A new cloud kitchen in East Delhi, The Fat Mermaid wanted to create a long lasting impression in the minds of its customers and claim its space as the rightful servers of Asian food in the market. We crossed the design boundaries of setting up a basic brand identity for TFM, and created engaging experiences, from an impossible-to-miss delivery scooter to modern merchandise like mugs, diaries, tote bags and treats. The project is an all-inclusive approach for brand identity design with packaging design, promotional creatives, brand stationery, merchandise, and other marketing collateral.

Client:
The Fat Mermaid

Designed by:
Dreamjar Studios