Project Introduction:
Precision was established in 1988 and their Brand Identity remained constant through the years. Placing them in the B2C market, this looked extremely old school and lacked the perception of credibility and legacy that the brand was built upon. Additionally, there was no Brand and Product Architecture established, resulting in numerous individual brands that did not add any value to the parent company or build brand equity. ABND was assigned the task to establish a strategy that helped rebrand Precision and most importantly bring their numerous individual product brands under one umbrella system.

Client: Precision Electricals / Choudhary Group

Designed by:
ABND Designs LLP