Project Introduction:
NIC natural ice cream was launched in the year 2014. After 4 years of being in the market, they realised that in spite of their product winning all the blind-tasting challenges versus competitor brands, they weren’t able to establish the top of mind re-call among consumers. NIC’s packaging was similar to the competitor brand and reflected no personality and story of its own. Hence after 4 years of building the product, the company called for a brand overhaul.

Client: NIC Natural Ice Creams (Walko QSR)

Designed by:
Firebrand