Margo soap was launched in 1920 under the Swadeshi movement. Jyothy Laboratories took it over in 2012. The neem-based soap is seen as a problem solving product due to its natural antiseptic properties. However, users tend to switch to beauty soaps once the problem is solved. Hence, there was a need to change the brand perception and bring it into the Nourishing Beauty + Herbal Problem Solving space.

Client:
Jyothy Laboratories

Designed by:
Studio KD