Project Introduction:
Kellogg’s forayed into the energy bars category with the launch of K Energy bars. Three delicious variants packed with the goodness of nuts and grains were launched. The packaging communicates both taste and health.
After a very successful launch, this is now one of the fastest growing brands in the Kellogg’s India portfolio.

Client: Shantanu Raj, Praveen Srivatsan
Designed by: Oddinary Brand Strategy and Design