Project Name:

ITC Classmate Hook

Project Introduction:

Designing newness in a mundane ten-rupee plastic pen can be challenging, and if your customer is Gen Z, the task is trickier. In today’s clutter, this TG is always looking for something that breaks the norm or provokes them. So how does a simple pen add something more to their everyday life?

Client: ITC Ltd.

Designed by: Studio ABD – Abhijit Bansod, Jeswin George, Akhil S.