Project Name:

Britannia Golmaal New Brand Launch

Project introduction:

The pack needed to focus on the idea of building intrigue. The visual devices to bring alive the complicated concept of intrigue had to be simple and easily comprehensible. The design team used a coherent collection of question marks and a magnifying glass integrated seamlessly in the logo to work in tandem, creating a unique brand personality. The design leverages the inclusion of kala jeera in the product by playing up the hero ingredient in the logo itself

Client: Siraj Kotecha
Designed By: Oddinary
Vrushali Otawanekar