Project Name:

Britannia Biscafe New Brand Launch

Project introduction:

Biscafe was launched to further strengthen Britannia’s footprint in the differentiated biscuit segment. The first ‘Made in India’ coffee cracker to serve as a snack accompaniment to a hot cup of coffee, it’s a one of its kind slim cracker, an innovation that brings the elevating coffee experience in a biscuit.

Client: Sunny Detani
Designed By: Oddinary
Vrushali Otawanekar