Project Name:
Hyphen: Blending Nature & Science Through Skincare
Project Introduction:
A celebrity owned brand, Hyphen’s brand identity is centred around the eponymous punctuation mark, from the subtle treatment of the logo’s ‘H’ to the use of a holding device to encase the logotype. The packaging is bold but minimal, with no scientific jargon and no clinical messaging. The brand is positioned as ‘an affable expert’, bridging the polarising worlds of nature and science, and bringing the possibility of affordable and effective skincare within consumers’ reach.
Client:
Hyphen
Designed by:
Conran Design Mumbai
