In-House Design Studio
Havells CXD
Project introduction:
Innovation is a key driver of Havells’ philosophy of ‘creating tomorrow, innovating today’. Havells CXD (Customer Experience and Design) was set up in 2017 as a part of Havells (Center for Research and Innovation).Havells CXD supports a multidisciplinary setup of designers, visualizers, cognitive scientists, researchers, industry leaders, and fresh talent that look after all the company’s product categories and brands including Havells, Lloyd, Crabtree, Standard, and Reo. At Havells CXD, different design disciplines coalesce to deliver simple and meaningful outcomes.
Projects presented:
- Stealth Dry Iron
- Crabtree SmartH automation range
- Silencio Mixer Grinder
- NU Bulb+
- Havells Sync App