Project Name:

FRONX

Project Introduction:

With a younger customer base seeking individuality and style, there was a clear market need for a car that was small, affordable, yet carried the bold appeal of an SUV. To meet the aspirations of Gen Z, Maruti Suzuki conceived the FRONX, short for “Next Frontier.” Compact yet powerful in its stance, FRONX redefines accessibility in the SUV segment, offering a design and driving experience that allows the new generation to stand out while staying connected to their ambitions.

Client: Indian and International Markets

Designed by: Maruti Suzuki India