Project Name:

Desinutri

Project introduction:

An omnichannel brand rooted in the goodness of millets, Desinutri commits to everyday health products that complete the consumers’ plate of food. BBT was mandated to create an intensive packaging project for Desinutri. Founded on the design principles of visibility, communication and persuasion, it was backed by extensive research on the category presence in the retail and e-commerce arena and the sentiments of consumers. We created a distinct portfolio of 20+ products across three sub-categories.

Client: Skandhanshi Retail Pvt. Ltd.
Designed By: BigBrand Theory Consulting
Team BBT