Project Name:
CRAZE – Brand Identity & Packaging Design
Project Introduction:
Craze by Swiss Beauty is a dynamic cosmetic range tailored for Gen Z women. It offers high-quality, dual-functional cosmetics and skincare solutions for modern, multi-tasking individuals. The brand’s playful and youthful identity disrupts traditional cosmetics with bold, vivid branding and a classic typographic logo. The fun, minimalist packaging, inspired by Swiss design principles, features colourful illustrations of an independent, fearless woman. This striking visual approach captures the essence of the trendsetting generation, making Craze stand out on its official online marketplace, Purplle.
Client:
Craze by Swiss Beauty, Nitin Ghuliani
Designed by:
Dreamjar Studios
