Project Name:

Born to Slay

Project Introduction:

Slay, a beauty and cosmetic brand that caters to the discerning tastes of the Gen-Z demographic, seeks to undertake a comprehensive rebranding initiative with the aim of crafting a visually impactful and resolutely bold brand identity. The brand’s goal is to resonate with the contemporary Indian girl who embodies the very essence of a girl that is fearless, unapologetically confident, and unafraid to embrace her own unique identity, a woman who is “Born to Slay”.

Client: Slay Cosmetics

Designed by: Quirk Box Design – Priyanka Sachdev & Jayesh Sachdev