Nowadays, the young generation is leaping towards a health oriented lifestyle and prefers buying healthy, hygienic, and organic products. Avyaan uses an ancient Ayurvedic method to prepare ghee, where the curd is made from the whole milk and churned to make maakhan (butter). Maakhan is then boiled to make ghee. This is traditionally called Bilona/Whole Milk Ghee. It also has the medicinal properties of A2 Gir cow’s milk. Hence, this ghee is considered healthier than other brand ghee in the market. So by showing the process of this ghee making on the pack, we have connected the consumer with their originality of India and its traditions.
The Big limbs style illustration used in the design would be the key element for the other future products, resembling the originality of the current designs and recalling it to the other expanded fields like oil, tea, etc. on the same scale.
Avyaan uses the ancient Bilona method to prepare ghee. It also has the medicinal properties of A2 Gir cow’s milk. Hence, this ghee is considered healthier than other brand ghee in the market. De Icebreaker has created the best possible design keeping consumers & current market in trend.

Client: Avyaan Nutrifood

Designed by:
De Icebreaker Creative Studio