Project Name:

Dabur Himalayan Shilajit

Project Introduction:

The brief is to design packaging for Shilajit in resin form, which is a new product development in Dabur.

The product is a format innovation (capsules to resin) that is aimed at re-positioning Shilajit from aphrodisiac to health supplement for healthy ageing benefits.

To re-purpose this innovation in a legacy category, packaging innovation was required to deliver an ultra-premium offering in a clutter-breaking pack design.

Client: Dabur India Ltd. Design Studio

Designed by: Dabur India – Nikhil Chauhan