Project Name:

Burgrill

Project Introduction:

This is where we flipped the burger game on its head with extravagant rebranding for this popular burger chain based out of New Delhi. We took their branding voice, ethos, and belief system and reconceptualised it with our own twist, creating a brand that is vibrant and healthy inspired by retro American diner style.

We used colours so bright and bold that are hard to miss and neatly wove them together to create an experiential and visually stunning brand. The packaging features intriguing shapes that perfectly complement the vivid red, blue, green, and yellow hues, bringing out an oomph of excitement that delights the senses. From concept to packaging, our maximalist vision delivers an immersive, striking experience that’s sure to leave a lasting impression.

Client: Ankur Madan, Shrey Madan

Designed by: The Neat Trick – Shubham Torani